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Understanding Cash Flow Management During Slow Seasons


We’ve all felt the pinch of a slow month; Even profitable businesses can struggle with cash flow management from time to time—especially seasonal businesses and production breweries.. So, how do you improve your cash flow and ensure your business has enough to cover expenses?


I have two powerful strategies to get you started: 


Strategy 1: Plan Ahead for Seasonal Cash Flow Fluctuations

A starting point is to take a look at your past years’ cash flow statements during your slow season. What was your negative operating cash flow during the slow period? Use this insight to plan. During high-revenue months, build a financial cushion to cover leaner times. This proactive financial planning can reduce reliance on your Line of Credit and preserve long-term stability. This proactive move can save you from incurring interest by financing cash and, more importantly, sleepless nights. This tactic can be very difficult for a production brewery, so if you must take from your Line of Credit, make a plan to pay it back and stick to it by cutting costs elsewhere.


Strategy 2: Negotiate Vendor Payment Terms to Strengthen Cash Flow

Talk to your vendors, suppliers, and even your landlord. If you are not hearing “No”, then you are not asking for enough. Many vendors are open to negotiating payment terms to support seasonal businesses through slower cycles if it helps build a long-term relationship. Aim to shift larger payments to months when your cash flow is more substantial.


Final Thoughts: Combine Smart Planning and Communication for Stability


You can achieve a healthier bottom line when you combine thoughtful planning with open communication. 


Are you attending the Craft Brewers Conference in Indianapolis this week? 


I expect it to be an excellent opportunity to connect and share what works in the craft brewing industry. 


Want to spark a real conversation with your industry peers? Bring up last year’s profit margins. It’s a little uncomfortable—and that’s exactly what makes it powerful.


As part of my mission to bring the best information to our industry, here are the podcasts to listen to as you travel to CBC. These are excellent resources, whether you are looking to prepare for the conference or remind yourself how great of an industry we have.

 


Let me know your thoughts on these podcasts and what stuck in your head on your travel back home. 

Think tracking Prime Cost is complicated? It doesn't have to be! With the right tools and a simple formula, you can easily measure your Prime Cost and uncover ways to improve your margins. 


At Arizona Wilderness Brewery, we introduced a structured prime cost tracking system using QuickBooks and Toast data, providing restaurant management with a simple financial insight that has been utilized in the restaurant industry for decades. We set out to achieve a target of 60% prime cost. The team became more active in financial conversations and intentional about labor scheduling and cost control. As a result, and even under inflationary pressure, in Q4 2024, they achieved their closest result to that goal, improving the restaurant's profitability while upholding their customer service standards. This success highlights the power of financial visibility in driving the profitability of each taproom location.


 

The bottom line: Hitting a Prime Cost of 60% allows most restaurants to return 20% Profit Margins per location and 10% profit margins across the entire company. When you have the right financial insights in front of decision-makers, you gain the confidence to trial new operating models, adjust pricing, and maximize profitability.



Tracking your Prime Cost regularly gives you the financial insights you need to make smarter decisions, improve efficiency, and boost profitability. 



Want tips on simplifying your brewery's financial tracking? I have some ideas on how to start small or do it all!


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